Revenue Overview
Total revenue performance across all channels
Total Revenue
Shopify—
Month to date
Orders
—
AOV
—
per order
Repeat Rate
—
2+ orders
Newsletter Revenue
£10.3k
●Synced Not yet synced
Automated Flow Revenue
£6.9k
●Synced Not yet synced
Annual Revenue Progress — 2026
YE.com (Shopify only) · Target: £924.5k
YTD Actual
£0
YTD Target
£278.9k
Monthly Breakdown
Jan
tgt
£44.5k
act
…
'25
£55.4k
Feb
tgt
£40.4k
act
…
'25
£63.0k
Mar
tgt
£72.0k
act
…
'25
£63.3k
Apr
tgt
£60.7k
act
…
'25
£57.3k
May
tgt
£61.5k
act
…
'25
£57.0k
Jun
tgt
£50.5k
act
—
'25
£47.1k
Jul
tgt
£65.3k
act
—
'25
£64.3k
Aug
tgt
£104.2k
act
—
'25
£56.2k
Sep
tgt
£72.4k
act
—
'25
£43.3k
Oct
tgt
£59.3k
act
—
'25
£43.6k
Nov
tgt
£146.4k
act
—
'25
£101.2k
Dec
tgt
£147.5k
act
—
'25
£75.8k
2025 Total Revenue (Shopify • live)
£727.5k
2026 Target (Shopify)
£924.5k
Revenue Story
Where the money comes from · Month to date
Email Attribution · Live · Klaviyo
Daily Revenue Trend · Month to date
Customer Growth
New vs returning customers and loyalty engagement
Unique Customers
—
Live · Shopify
New Customers
—
Live · Shopify
Returning Customers
—
Live · Shopify
Repeat Purchase Rate
Customers with 2+ orders in selected range
All-time Shopify history
Industry benchmark view
Average Order Value
—
Live · Shopify
Customer Lifetime Value
…
Guest Orders
—
Orders without a customer account · Shopify
Customer Split
GA4 Historical Benchmarks
Jan 2022 – Apr 2026 · All users · Google Analytics 4
Channel Mix · Active Users
Device Split · Active Users
1,623,406 users
796,593 users
53,598 users
⚡ 66% mobile — all email templates should be designed mobile-first
Top Landing Pages · Revenue
/ (Homepage)
476K sessions
/en-us (US)
207K sessions
/collections/new-
94K sessions
/cart
23K sessions
/collections/sumi-
39K sessions
Seasonal Signals
Email drives more revenue than it appears
Klaviyo's 2-day attribution window is conservative. Industry standard is 5-day click / 1-day open. Switching would likely increase attributed email revenue by 20–40% — worth testing in Klaviyo account settings to understand the true channel contribution.
Repeat purchase rate is healthy
null% of customers have placed 2+ orders. Maintaining this through post-purchase flows and loyalty incentives will compound revenue without additional acquisition spend.
Behind monthly target — review send cadence
At 46% of the monthly target, a targeted campaign to high-intent segments (recent browsers, abandoned carts, lapsed 90-day) could recover the shortfall. AOV of £0 means relatively few additional orders are needed.